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# Kelly Wearstler Trades Proper Hotels for the High Street in a New H&M Collaboration
- URL: https://www.thepenthouseedit.com/kelly-wearstler-trades-proper-hotels-for-the-high-street-in-a-new-h-m-collaboration/
- Published: 2026-09-03T11:38:42.000Z
- Updated: 2026-09-03T11:42:41.000Z
- Description: The designer behind the Viceroy hotel chain and Proper Hotels has launched a modular H&M Home furniture line and an eight-piece fashion capsule, her boldest push yet into accessible design.
- Author: omer aslam
- Tags: Brands, Trend

Kelly Wearstler built her name on hospitality most people will never afford a night in. Her 1999 redesign of the Avalon Beverly Hills reset what a boutique hotel could look like, and the Viceroy chain that followed, along with Proper Hotels properties opened between 2017 and 2020, cemented her signature: mid-century modernism pushed toward full Hollywood glamour, described by the Financial Times as the aesthetic that brought West Coast style to the world. This week, that sensibility landed somewhere considerably more reachable. Wearstler has launched a collaboration with H&M spanning both an eight-piece fashion capsule and a full H&M Home furniture collection, one of the widest audiences her design language has ever reached.

The home collection leans hard into her hospitality instincts, built around furniture that does more than one job. The Poma chair converts into a loveseat, the Soluna lounge chair expands into a full sofa with additional modules, and both are joined by a standalone armchair and sofa table. Wearstler rounds out the collection with three lamp designs, candlesticks, vases, and a clothing rack, all sold in select H&M stores. It continues a preview she gave at Milan Design Week in April 2026, and it reads less like a licensing exercise than an actual attempt to put her furniture logic into circulation at scale.

The fashion side is smaller and online-only: eight ready-to-wear pieces, including a coated cotton trench coat, a sequin skirt, a collarless cropped leather jacket, and a slip dress printed with a vase motif that ties the clothing back to the homewares. H&M's head of design explained the pairing by pointing to how unmistakable and self-assured Wearstler's design language already is, putting it most simply as "she's not whispering."

None of this is Wearstler's first move toward accessible collaboration, it is just her largest. Her back catalogue includes rugs with The Rug Company, china with Pickard, furniture with Kartell, fabrics with Lee Jofa and Farrow & Ball, chocolate with Comportes, home accessories with Georg Jensen, and lighting with Visual Comfort. What each of those shares is a designer translating luxury interior codes into a more approachable format without diluting them past recognition, and H&M simply extends that same instinct to a genuinely mass retail audience.

Wearstler herself framed the appeal in terms of range rather than compromise, describing the pull of reaching both her existing high-end collectors and an entirely new, more accessible audience through a single collaboration. For a design world increasingly full of high-low collaborations, it's a useful reminder that the version worth paying attention to is the one where the designer's actual point of view, modular furniture, saturated color, maximalist confidence, survives the price drop. Full details on the collaboration are covered at [Dezeen](https://www.dezeen.com/2026/09/02/kelly-wearstler-fashion-collection-hm/?ref=thepenthouseedit.com), and Wearstler's wider body of work is at [kwid.com](https://www.kwid.com/?ref=thepenthouseedit.com).