Luca Guadagnino Builds a Complete Domestic Universe Inside Zara Home's Biggest Collection Yet
Baisi Guadagnino for Zara Home spans more than 200 pieces of furniture, lighting, scent and clothing, drawing on Viennese Secessionism, Brazilian Modernism and the filmmaker's own cinematic references to build what he calls a complete world rather than a product line.
Luca Guadagnino has spent his filmmaking career building worlds so complete that the houses in his films often feel like a second cast member, and his new collection for Zara Home treats a retail collaboration the same way. Baisi Guadagnino for Zara Home, arriving September 26, is the result of a partnership with the brand's creative director Stefano Baisi that began in 2017 and only moved into formal collection work last year. Internally described as an atlas of desire, the range runs to more than 200 pieces across furniture, lighting, homeware, scent and clothing, making it one of the largest single collections the retailer has released.
The reference points read more like a film studies syllabus than a homeware mood board. Guadagnino and Baisi have pointed to Nagisa Oshima's Cemetery of Sun, Edward Yang's Yi Yi and Jean Luc Godard's Prenom Carmen alongside a run of early twentieth century design movements, Viennese Secessionism, French Art Deco, Brazilian Modernism and Italian Radical Design, with Josef Hoffmann's Austrian work surfacing repeatedly across the range. The goal, according to the pair, was a Gesamtkunstwerk, a total work of art spanning an entire domestic universe rather than a scattered set of standalone objects.
That ambition shows up in specific pieces as much as in the mood boards. The Uncollected sofa, priced at £11,660, and the Purkersdorf chair, an oak and wool piece that nods directly to Hoffmann's sanatorium design, sit alongside postmodern-inflected lighting built around geometric diffusers and a run of scented candles blending verbena, kumquat and blood orange. Surrealist touches recur throughout the furniture, including collapsed-looking legs and scalloped bases, set against an earthy base palette lifted by jewel-toned satin and sequins, with illustrations by the Italian artist Francesco Snote appearing across both clothing and tableware.
The launch campaign is scaled to match the ambition of the collection itself. Guadagnino directed a 20-minute short film for the release, written by Scott Z. Burns and featuring Jamie Bell, Patricia Arquette, Michael Stuhlbarg and Chase Sui Wonders, with a pop-up running alongside Milan Fashion Week at La Pelota on September 26 and 27. Guadagnino has described the collaboration as something closer to a feeling than a product line, calling it "a machine of love."
Pricing spans a wide range by design, with clothing running from £19.99 to £289 and furniture priced substantially higher, putting couture-adjacent ambition inside a genuinely mass retail structure. The collection lands at zarahome.com, zara.com and in select stores worldwide from September 26. Full details are at Wallpaper, and the collection itself is at zarahome.com.